It started when Nathan Apodaca posted a TikTok while cruising on his longboard.

So how will these new social media trends affect the way we use social networks in 2021.

We followed up with detailed interviews with dozens of industry specialists.

Then we combed through the latest published reports and data from some of the most respected sources in the world, including.

Nearly three-quarters of them said increased acquisition of new customers.

Thats a major increase since last year, when less than half of marketers said this was their most important social goal.

But its interesting that only 23 of marketers said improving the customer experience is a top goal for social.

Suddenly, there were no more in-store samples or attractive displays.

No more sales events or in-person help from knowledgeable staff.

But they also need to provide online social experiences that help build relationships and brand loyalty.

When stores suddenly closed, they needed a new way for customers to consult with Clarins beauty advisors.

Story completion rates jumped from a previous average of 20 to 75.

Rebecca now posts her at-home videos using this new social video format.

In China, a Tommy Hilfiger livestream event attracted 14 million viewers.

In the US, livestream shopping events are predicted to generate 25 billion in sales by 2023.

Start by adding social user-generated content (UGC) to email marketing campaigns.

Use Instagram Live or Pinterest as virtual showrooms.

Inspire fans by introducing them to things they didnt know they needed or wanted.

These are all ways to increase buyer confidence in a product they cant see in person.

Then reach out to other teams within your company to fix common complaints.

After all, in times of crisis, people want to use social media to distract and entertain themselves.

Useful and entertaining ads are most likely to drive purchases.

These are the reasons people turn to social media in the first place.

They launched a social campaign where people could nominate someone who CouldUseABeer.

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